On Algorithm Changes and the Key to Small Biz Success

When you start an online business, it's hard as shit.

You must do so many things.

Writing posts. Designing your blog. Creating new products. Making connections. Spreading the news on social media.

Nowadays everybody keeps panicking, did you realize?

Instagram announced planning to change its algorithm.

They won't show images chronologically but based on engagements and relevancy. The result?

A storm of complaints and petitions. Asking followers to switch on notifications. (Do you really want to get noticed of new images in every 5 minutes?)

On Pinterest, you can't see the results of your pins, only the total counts. How are you going to delete the pins that are not doing so well? God, what's gonna happen?

Believe me, when I tell you: nothing. We're gonna survive.

I've been keeping my eye on the online biz world for more than 10 years now.

I've seen the rise and fall of social sites (MySpace, who remembers?), the rise of email marketing (fortunately, it's still here), a lot of Google algorithm changes (they could fill a zoo), SEO changes, the rise of CMS systems, webinars and online videos, Twitter, Facebook, Snapchat, Periscope, responsive websites and other web design trends, content marketing, copycats - shall I go on?

Do you know what's important? Do you know how to survive in the online world?

On algorithm changes and the key to small biz success

1. You learn. Constantly. You watch what's changing. And adapt.

2. You hold on. Start something new if necessary. There's no failure, only learning.

Yes, there are days, when you freak out. (I do too. Now, that this is my full-time job, more often than I should.) There are days when you want to give up and go back to a secure job (as it's not only about you but your family as well). There are days when you know you must be persistent, but still, you don't believe in yourself.

And then - as that's what you need - an article appears out of the blue. A real kick in the ass.

Go, read it. Then cry a little, and get up and do your shit.

Believe and grind. Help people. And the results will come.

Some more articles to kick you in the ass:

(P. S. And what I really think about the Instagram algorithm change: write your blog. Nothing will give you more conversions than your website. Concentrate on that. Instagram is only a tool, but not the most important tool to success. It's something you can't control, so turn your attention to what you can control: your website.)

I'd love to read your thoughts in a comment!

Annamari